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Managing Editor SI. It was the first magazine with circulation over one million to win the National Magazine Award for General Excellence twice. It is also known for its annual swimsuit issue , which has been published since , and has spawned other complementary media works and products.
In , the magazine was sold to Meredith Corporation by means of its acquisition of parent company Time Inc. While Meredith initially planned to continue publishing its print and digital properties under license from ABG who planned to leverage the Sports Illustrated brand in other markets , ABG later announced that it would instead give the publishing rights to theMaven, Inc. There were two magazines named Sports Illustrated before the current magazine began on August 9, He published the magazine from to on a monthly basis.
The magazine focused on golf, tennis, and skiing with articles on the major sports. He then sold the name to Dell Publications, which released Sports Illustrated in and this version lasted six issues before closing. Dell's version focused on major sports baseball, basketball, boxing and competed on magazine racks against Sport and other monthly sports magazines.
During the s these magazines were monthly and they did not cover the current events because of the production schedules. There was no large-base, general, weekly sports magazine with a national following on actual active events. It was then that Time patriarch Henry Luce began considering whether his company should attempt to fill that gap. At the time, many believed sports was beneath the attention of serious journalism and did not think sports news could fill a weekly magazine, especially during the winter.
A number of advisers to Luce, including Life magazine's Ernest Havemann, tried to kill the idea, but Luce, who was not a sports fan, decided the time was right. The goal of the new magazine was to be basically a magazine, but with sports. Swanberg wrote that the company's intellectuals dubbed the proposed magazine "Muscle", "Jockstrap", and "Sweat Socks". Launched on August 9, , it was not profitable and would not be so for 12 years  and not particularly well run at first, but Luce's timing was good.